Brand Partnerships
Bad Bunny x TWNTY-TWO
MVA facilitated a unique brand partnership between TWNTY-TWO, a renowned hat maker, and global superstar Bad Bunny for the creation of the limited-edition P FKN R snapback. This collaboration was born from the merging of TWNTY-TWO’s craftsmanship and Bad Bunny’s cultural influence, offering fans an exclusive piece that celebrated both Puerto Rican heritage and Bad Bunny’s groundbreaking achievements.
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We acted as the bridge between TWNTY-TWO and Bad Bunny’s team, managing the partnership to ensure seamless production, design, and distribution, making this iconic snapback a key part of Bad Bunny’s stadium tour merchandise. By strategically leveraging our network and expertise, we helped elevate the visibility and cultural impact.
MVA facilitated a strategic partnership between JD Sports / Finishline, and Latin music stars Becky G, Guaynaa, and Young Miko as part of the impactful Community Voices Series. This collaboration helped raise $60,000 in donations to support various community initiatives, empowering underserved communities during Latin Heritage Month.
We orchestrated the alignment between the brands and artists, ensuring a seamless integration of their efforts to amplify the donation campaign’s visibility and success. By leveraging the artists' platforms, we were able to drive engagement and mobilize donations, creating a lasting positive impact while celebrating Latin culture and uplifting those in need in times of need.
MVA played a key role in facilitating a partnership between FRSH Company, a renowned clothing brand based in San Juan, Puerto Rico, and Advisory Board Crystals, an apparel brand celebrated for its exceptional craftsmanship. Known for promoting Puerto Rican history and culture through its fashion, FRSH Company has long been a champion of local heritage in the fashion world.
The newly opened FRSH Company flagship store, which debuted in June 2024 at Distrito T-Mobile, offers an architecturally impressive shopping experience and has quickly become a vital destination for Puerto Rican culture and style. As of January 2025, Advisory Board Crystals' curated collections are now available for purchase at this iconic location.
This collaboration reflects shared values between both brands, with the partnership aligning perfectly with FRSH Company’s mission to highlight culturally relevant brands. By featuring Advisory Board Crystals, the store has further elevated its offerings, showcasing high-quality fashion and craftsmanship.
MVA played a pivotal role in facilitating the brand partnership between Advisory Board Crystals, a Los Angeles-based apparel brand known for its high craftsmanship, and global music sensation J Balvin for the launch of the exclusive Los Andes capsule collection. The collection was premiered in J Balvin’s music video for "Poblado Remix" featuring Karol G, Nicky Jam, Natan & Shander, Crissin, and Totoy El Frio, creating a powerful cultural moment that combined fashion and music.
We ensured the partnership was flawlessly executed, aligning both brands' visions while amplifying the collection’s reach to millions of fans globally. By leveraging J Balvin’s massive following and the creative direction behind the music video, we helped Advisory Board Crystals introduce the Los Andes collection to the world in a way that resonated with both fashion and music enthusiasts.
Myke Towers x Brass Animals
MVA orchestrated a dynamic brand partnership between Latin urban artist Myke Towers and The Brass Animals, a renowned New Orleans-style brass band, to create a unique live marketing activation for Myke Towers’ single "DEGENERE" (featuring Benny Blanco) from his album LA PANTERNA NEGRA (DELUXE). The activation included live performances of the single across four major cities: San Juan, Puerto Rico; Chicago, Illinois; New York City, New York; and Los Angeles, California, blending Myke Towers' Latin urban sounds with The Brass Animals' vibrant brass music to create an unforgettable experience for fans.
We facilitated this cross-country activation by coordinating the performances, leveraging both Myke Towers' global fanbase and The Brass Animals' musical talent to bring energy and excitement to each location. This collaboration not only highlighted the unique combination of music styles but also amplified the single's reach, engaging fans through a one-of-a-kind live event experience in multiple cities.
MVA facilitated a successful collaboration between Rich Vagos, an urban Mexican lifestyle brand, and TWNTY-TWO, a Bronx-based snapback company, to design, manufacture, and distribute a premium snapback hat. This partnership aimed to represent Rich Vagos' unique brand ideology and reach a broader audience through high-quality merchandise.
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The custom snapback hat was crafted with attention to detail, showcasing the Rich Vagos brand in a stylish and impactful way. It was integrated into the brand's growing merchandise catalog and made available for purchase online, expanding the brand’s reach and strengthening its identity in the urban fashion space. By leveraging TWNTY-TWO's expertise in creating high-quality hats, the collaboration helped enhance Rich Vagos' product offering, ensuring a strong connection with their fans and customers.